DeFi
How I Turned $1.4M Ad Spend Into $4.6M Revenue for a DeFi Offer
See how I scaled from $1K to $10K daily ad spend while generating $137K daily revenue.
- Return on Ad Spend
- 312%
- Pure Profit
- $3.15M+
- Daily Ad Spend
- $10K
- Peak Daily Revenue
- $137K
The challenge
When Decentralized Masters came to us, they were spending $1,000 daily on YouTube ads without seeing results. They needed to scale aggressively while maintaining strict cost per qualified call targets in the highly regulated DeFi space.
My approach
I implemented a 3-phase scaling strategy focused on conversion optimization, strategic scaling, and creative excellence.
01
Conversion Optimization
I dramatically improved funnel efficiency to create a foundation for scaling.
- Reduced cost per qualified call from $800 to $400-600
- Optimized landing page with shorter, more engaging VSL
- Implemented strategic CTA placement for higher conversion
- Enhanced qualification process to improve lead quality
02
Strategic Scaling
I used a methodical approach to scale spend while maintaining profitability.
- Month 1: Optimized at $1,000 daily spend
- Month 2: Scaled to $2,000 daily with continued optimization
- Month 3: Achieved $10,000 daily spend with stable metrics
- Reached peak daily revenue of $137,000
03
Creative Excellence
I developed high-converting video content focused on key customer pain points.
- Created compelling video content addressing inflation protection
- Highlighted alternative investment opportunities
- Provided educational content on DeFi fundamentals
- Maintained strict compliance standards throughout
The results
My 3-phase strategy transformed a struggling campaign into a major revenue driver, generating $4.6M in revenue from $1.4M in ad spend.
- Total Revenue
- $4,635,303
- Ad Spend
- $1,484,122.50
- Net Profit
- $3,151,180.50
- ROAS
- 312%
- Targeted Clicks
- 653,734
- Daily Revenue (Peak)
- $137,000
"Before Lyndon came on board, we were struggling with YouTube ads. We just weren't seeing the ROI down funnel and had slowly shifted almost 90% of our spend to Facebook. Within 60 days, Lyndon had taken 35% of the spend to Google ads with a ROAS of over 4, which translated to millions of dollars in extra revenue."
Let’s look at your acquisition strategy
I’ll help identify where your campaigns, funnel, and tracking need attention.
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