Financial Publishing
How I Managed $10.94M+ in Ad Spend to Generate $100M+ in Revenue for Agora Financial
Media buying at Agora Financial, 2017-2020. Scaling financial newsletter campaigns across Google, Facebook, YouTube, and native platforms while navigating strict compliance requirements.
- Managed Ad Spend
- $10.94M+
- Revenue Generated
- $100M+
- Average ROAS
- 3.2X
- Campaigns
- 42
The challenge
Agora Financial, one of the largest financial publishing companies in the world, faced significant challenges from 2017-2020. Due to aggressive crypto advertising and the 2017 Bitcoin crash, Agora was banned from Google Ads, forcing a pivot to Facebook and native platforms. Additionally, financial advertising required strict adherence to platform policies to avoid account suspensions. The goal was to increase ad spend while maintaining high ROAS across multiple financial offers in this highly regulated environment.
My approach
I implemented a multi-platform approach to financial advertising, pivoting between channels as needed while maintaining strict compliance standards.
01
Pivoting to Facebook & Native After Google Ban
After Google Ads banned Agora in 2017, I helped shift ad spend to alternative platforms.
- Redirected budget to Facebook and native platforms like Taboola, Outbrain, and Adblade
- Developed platform-specific creative strategies to maintain compliance
- Created 'Big Book of Income' campaign that ran successfully for 2-3 years
- Established new tracking systems for cross-platform attribution
02
Scaling James Altucher's Crypto Masterclass to $100M+
Managed one of Agora's most successful financial promotions ever.
- Oversaw $3.18M+ in ad spend through Jump 450 account management
- Directly managed an additional $1.26M+ in campaign spend
- Scaled daily spend from $5K → $10K → $20K+ while maintaining profitability
- Implemented rigorous creative testing to find winning combinations
03
Native & Facebook Advertising Domination
Leveraged multiple native platforms to scale campaigns beyond traditional channels.
- Scaled 'Big Book of Income' to $1.64M+ across Facebook, Adblade, Dianomi, and Outbrain
- Managed 'Cash for Patriots' with $2.29M+ in ad spend on Adblade
- Directed $1.15M+ for 'Road to Ruin' (Jim Rickards) on Google Ads
- Expanded to additional native platforms with $683K+ in ad spend
The results
During my tenure at Agora Financial from 2017 to 2020, I played a key role in scaling paid media campaigns that collectively generated $100M+ in subscription revenue.
- James Altucher's Crypto Masterclass
- $4.44M+ Ad Spend
- Cash for Patriots
- $2.29M+ Ad Spend
- Average ROAS
- 317%
- Cost per $1 in Revenue
- $2.38
- Media Buyers Trained
- 10+
- Creatives Tested
- 500+
- Daily Ad Spend Scaled To
- $20K+
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